For the launch of DZOFILM's Vespid Prime lenses, we set out to create a spec ad to highlight the quality and performance of the range.

Our vision was to showcase the lenses' form factor and vast range of focal lengths with a short teaser edit to generate hype around the product. The concept and execution of the spec ad resonated with DZOFILM and was adopted and refined into the official advertisement for the product launch of the 12mm addition to the range.