In April 2021, K.JI reached out to me to create the lyric video for his single “ILYSM” as part of the promotional campaign for its release. The concept focussed on translating the song’s emotional depth through a

handwritten-style visual, emphasising its personal and heartfelt tone.

Beyond the lyric video, I also designed the single’s album artwork and Spotify canvas, curating a cohesive visual identity across platforms. By carefully selecting the colour palette and imagery to match the song’s mood, I helped establish a distinctive and memorable aesthetic that strengthened the single’s emotional impact and overall reach.