In 2024, Oner Active introduced their new SoftMotion™ fabric, designed for effortless movement and all-day comfort. To launch the collection, the team travelled to California to capture the product in its natural environment, highlighting the fabric’s texture, motion, and distinctive colourways over a two-day shoot.

For the brand’s campaign rollout, I shot and edited the hero campaign film, stitching together behind-the-scenes footage, still photography, and archived fit-session material to illustrate the evolution of the fabric and the making of the campaign.