SM:I

SM:I

CATEGORY

Motion Design

CLIENT

Oner Active (in-house)

SoftMotion™: Icon

As part of Oner's Icon launch, I developed a social-first motion design piece celebrating the virality of the SoftMotion™ fabric.

Bringing together real customer reactions, social interactions, headlines and soundbites, the edit captures how the community helped turn the fabric into one of the brand's most talked-about products.

services

Motion Design
Video Editing
Colour Grading

Credits

Brand Marketing Director: Jessica Wells
Art Director: Sophie Hui Lin Walker
Motion Designer & Editor: Sam Taylor
Production: Holly Brennan