SMR

SMR

CATEGORY

Campaign

CLIENT

Oner Active (in-house)

SoftMotion™ Restock

Q1 2026 saw the return of one of the brands most sought-after collections, SoftMotion, with a highly anticipated restock introducing a new range of colourways.

For the campaign, I handled both the shoot and post-production of a suite of video assets designed to build momentum around the release. The content was developed for use across the brands social channels and website, highlighting the movement and performance of the collection through dynamic, visually engaging sequences.

services

Video Production
Video Editing
Colour Grading

Credits

Art Direction: Jessica Wells, Krissy Cela
Directed By: Sam Taylor, Sam Liebeskind Griffiths
DOP, Editor, Colourist: Sam Taylor
Stylist: Jordan Hulse
Gaffer: Kenneth Liew
Production: Sam Liebeskind Griffiths