SM:I

SM:I

CATEGORY

Motion Design

CLIENT

Oner Active (in-house)

SoftMotion™: Icon

As part of Oner's Icon launch, I developed a social-first motion design piece celebrating the virality of the SoftMotion fabric.

Bringing together real customer reactions, social interactions, headlines and soundbites, the edit captures how the community helped turn the fabric into one of the brand's most talked-about products.

services

Motion Design
Video Editing
Colour Grading

Credits

Brand Marketing Director: Jessica Wells
Art Director: Sophie Hui Lin Walker
Motion Designer & Editor: Sam Taylor
Production: Holly Brennan