In January 2023, the team at Yorkshire County Cricket Club reached out for my involvement in their T20 kit launch campaign.

I began the project by collaborating with them during the pre-production stage to develop the creative concept for the launch video. The idea centered on a road trip visiting a number of the 632 clubs across the county, giving fans an exclusive first look at the new shirt and the opportunity to feature as the faces of the campaign. At each location, I led the principal photography, capturing footage of supporters wearing the kit to be featured in the final edit.

In post-production, I assembled the footage into one cohesive sequence, applying colour grading, motion graphics, and sound design to create an engaging and immersive final piece.